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Chalk Alive
PROJECT DESCRIPTION
The Doodle People worked with an American toy company to create an augmented reality app that would allow the user to interact with chalk drawings.
CLIENT
Horizon Group USA
OBJECTIVES
PROJECT TYPE
Augmented Reality Application
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Create an engaging experience
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Allow children and their parents to have fun together
FINAL PRODUCT
After drawing with chalk and a stencil, users could scan their drawing using the app and bring a character to life.
From beautiful mermaids to fearsome dinosaurs, there are so many experiences to explore! Chalk Alive captures the imagination of children and adults alike.
BRINGING THE IDEA TO LIFE
The Horizon Group was coming out with a brand new sidewalk chalk and wanted to add something special that would help their product stand out.
They wanted something futuristic, fun and interactive that kids would love. The Doodle People decided augmented reality experiences would be the best way to engage kids and spark wonder.
Learning through play is at the center of The Doodle People’s philosophy so this project was so much fun for our design team.
All of the animations, models, interaction designs and graphics were made in house.
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